Design

User experience design is the process of simplifying the journey a customer takes to complete their goal.


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User Experience Design (UX)

User experience design (UX), is the process of simplifying the journey a customer takes to achieve their goal. The process involves sketcing user flows which illustate user journeys, features, and functionality.

Gathering feedback early is essential for the success of any product or service, this is usually done by conducting 1-on-1 interviews with potential customers and asking them to perform certains tasks. If users are having problems completing these tasks, it usually means more work needs to be done to simplify the design.

UX designs are usually low fidelity sketches on paper or black and white wireframes. This allows designers iron out any usability issues and make quick iterative changes on the fly.

Visual Design (UI)

Once the UX Design process is compelete, and any usability issues are resolved, it is a good time to put the work into creating beautiful pixel perfect visual deisngs.

Visual Design can be compared to adding the final coat of paint to a wall, once the imperfections have been resolved the design to really make it shine!

At GOCITY we take pride in create beaufiful visual designs that delight your customers.